Aquabrass Spin-Off, AD Waters Will Serve As The Exclusive Distributor For Leading Kitchen & Bath Brands In North America

FOR IMMEDIATE RELEASE

MONTREAL (January 2017) – With more than 30 years of experience in the kitchen and bathroom business, Aquabrass – a North American bath and kitchen fixtures designer and manufacturer – today announced a spin-off of its distribution operations into a new company entity named AD Waters.

“Aquabrass has a rich 30-year history of business in the Kitchen and Bath industry and as we celebrated this milestone anniversary, we also honor an evolution in the company,” said Antonio Masecchia, CEO, Aquabrass Design Inc. “Through this spin-off, we believe that both Aquabrass and AD Waters will enhance their strategic focus and respective competitive positions while forging strong business relationships with our business partners and our customers.”

AD Waters will now serve as the exclusive distributor for the Aquabrass Design Inc. three brands (Aquabrass, Aquabrass Black Series and Alt) across North America and continue to service Canada and USA from its four distribution centers located in Phoenix, Montreal, Toronto and Vancouver and its specification showroom in NYC.

“AD Waters was created with the objective of stimulating growth for the business by concentrating efforts purely on our customers,” said Lloyd Leblanc, Vice-President, USA, of AD Waters. “Our continued focus will be aimed on excelling in the level of service we provide. The sales, customer service and accounting teams our business partners and clients have come to know and rely on at Aquabrass, will now transition to AD Waters”

Additionally, AD Waters will begin distributing complementary product lines of emerging European bath brands to widen the product portfolio. The first two brands have a target launch date set for Q2 2017.

“AD Waters is a premier and rapidly growing distributor in the Kitchen and Bath category,” said Cédric Ribot Vice-President, Canada, of AD Waters. “We see the advantageous synergies that we can harness by introducing new forward-thinking brands to North America and giving access to our customers to an even greater number of market leading and innovative products.”

Press contact:
For more information about AD Waters, please contact Etosha Moh at 714-743-3550 or emoh@theconsultancypr.com

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ABOUT AD WATERS: AD Waters is a North American distributor and marketer of leading kitchen and bathroom plumbing products. AD Waters has a robust network of more than 2,000 retailers and wholesalers and services consumers, trade professionals, manufacturers and showrooms through its four distribution centers located in Phoenix, Montreal, Toronto and Vancouver. For more information, visit www.ad-waters.com.

ABOUT AQUABRASS: Founded in 1986, Aquabrass is a North American designer and manufacturer of high-end bathroom and kitchen fixtures. Headquartered in Montreal, the company’s presence spans across North America with plans to expand internationally in the coming years. Aquabrass manufactures quality, high-preforming bathroom and kitchen products, including a wide range of faucet collections, full-body shower systems with steam, chromatherapy and aromatherapy, free-standing bathtubs, sinks, vanities, washbasins and accessories. For more information visit www.aquabrass.com.

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